Discover Art Deco design: everything you need to know about the iconic movement
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By the 1920s, Art Deco was an exuberant, but largely mainstream, counterpoint to the more cerebral Bauhaus and De Stijl aesthetics. All three shared an emphasis on clean, strong lines as an organizing design principle. Art Deco practitioners embraced technological innovation, modern materials, and mechanization and attempted to emphasize them in the overall aesthetic of the style itself. Art Deco came to be regarded by admirers who were in-step with the forward-looking perspectives of contemporary avant-garde movements.
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Echoes of Art Deco can be seen in Mid-Century Modern design, which carries forward the streamlined aesthetic of Deco and revisits the clean simplicity of the Bauhaus. Deco also helped to inspire the Memphis Group, a design and architecture movement centered in Milan during 1980s. Memphis also drew from Pop art and Kitsch as sources for its colorful, consciously postmodern designs. In particular, artists found in the formal simplicity of woodblock prints a model for creating their own distinctly modern styles beginning with the Impressionist.
Embrace Geometric Symmetry
Other important works for Rockefeller Center were made by Lee Lawrie, including the sculptural façade and the Atlas statue. As we mentioned, typography is often one of the most important elements of Art Deco packaging designs, but there are different ways one can go about it. Ricardo Oliveira’s premium chocolate project depicts a minimalistic approach to lettering.
A.M. Cassandre: Navigating Geometric Elegance
Examples in Portugal are the Capitólio Theater (1931) and the Éden Cine-Theatre (1937) in Lisbon, the Rivoli Theater (1937) and the Coliseu (1941) in Porto and the Rosa Damasceno Theater (1937) in Santarém. In Canada, surviving Art Deco structures are mainly in the major cities; Montreal, Toronto, Hamilton, Ontario, and Vancouver. They range from public buildings like Vancouver City Hall to commercial buildings (College Park) to public works (R. C. Harris Water Treatment Plant). One of the best-known Art Deco salon sculptors was the Romanian-born Demétre Chiparus, who produced colourful small sculptures of dancers.
One of the most famous Art Deco posters was created for the movie The Great Gatsby. While there are four movie adaptations, the one from 1974 and the most recent one from 2013 stand out. The movie posters for both were created in the Art Deco style, but the poster for the 2013 Great Gatsby movie looks a lot more luxurious than the one made for the 1974 movie. Art Deco fell out of favor after the First World War and it wasn’t until a few years ago that it made a grand comeback, particularly in interior design. People became fed up with economic struggles and other types of global issues, so the resurgence of Art Deco happened out of everyone’s need to surround themselves with luxury, even if only in restaurants, hotels, cafes, or bars.
French designers, discontent with the influx of more affordable German furniture, sought to carve their distinct style. While art deco is a classic style – it has roots that are nearly 100 years old – it has a modern look. These graphic designs are clean, yet ornate and can be dressed up or down depending on the rest of the design. Art deco graphic design might be a trend that’s best-suited for one-off projects, rather than full scale designs. It’s bold and ornate and a massive website project in this style could get a little overwhelming. A movement that in many respects sought to break away from the past, has now become a nostalgic, fondly remembered classic.
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Italian-Brazilian sculptor Victor Brecheret found fame with his Monument to the Banderas in Ibirapuera Park in São Paulo, Brazil, which was started in 1921 and completed in 1954. Ukranian artist Cassandre specialized in transportation posters, most notably his 1935 poster of the French cruise ship Normandie, and is also known for his distinctive advertising work. Mackintosh believed style came from function, and structures should be built from the inside out. One of his best-known buildings is the Glasgow School of Art, finished in 1910. Official souvenir guide at l’exposition internationale in Antwerp, Belgium, 1930.
When was the Art Deco era?
One way to capture an air of exuberance is to bring in cheerful, bright hues to your composition. Color is a powerful tool in design — it can change how a specific composition is being perceived. Bold, contrasting palettes speak differently than a toned down, muted palette. The Kavanagh Building in Buenos Aires (1934), by Sánchez, Lagos and de la Torre, was the tallest reinforced-concrete structure when it was completed and is a notable example of late Art Deco style. Spain and Portugal have some striking examples of Art Deco buildings, particularly movie theaters.
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Artists Who Set the Trend for Art Deco Design
Some 1920s Art Deco architecture characteristics include high-impact beauty, ornate patterns, geometric forms, rich hues, and nostalgic emotion. One of the easiest ways to recognize the art deco design style is to look for unused space. Another feature of the art deco design is sharp, bold lines drawn with thick strokes. Art-deco design is a significant factor in advertising, and graphic design involves some unique art deco designs.
Articles with the “HISTORY.com Editors” byline have been written or edited by the HISTORY.com editors, including Amanda Onion, Missy Sullivan, Matt Mullen and Christian Zapata. Art Deco was the design choice for movie theaters of the era, such as Grauman’s Egyptian Theater in Los Angeles and Radio City Music Hall in New York City. The story of a magician who no longer can decipher what is real and what is an illusion.
And while numerous striking examples illustrate the beauty of this style in packaging, we’ve singled out several that stood out for us that show different approaches to Art Deco design. Many creatives experiment with Art Deco lettering, one of them being Stephane Lopes, who has designed a simple and geometric Art Deco font, as seen on his Behance page. This classic 1920s Art Deco font captures the striking geometry and rich decadence of the era. The bold display font offers both upper and lowercase Latin alphabet, numbers, and punctuation in OTF, TTF, and WOFF. This elegant Art Deco font style is a display font composed of two sets of uppercase letters that allow users to mix and match the two styles to create their own unique signature text. This Art Deco illustration is everything you need to create a gorgeous Art Deco flyer.
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